Most of us have come across a reel on Instagram or YouTube—or even a sponsored ad by faith-tech companies on social media and offline platforms. Over the last few years, spirituality, astrology, and other allied aspects of life have been getting a digital facelift across the world.Even during the recently concluded Gyan Bharatam’s International Manuscript Conference, Honourable Prime Minister Narendra Modi emphasized that India’s rich knowledge tradition rests on four pillars, one of which is adaptation—meaning a continuous upgrade in line with contemporary relevance.Our classical traditions of astrology and spirituality also advocate that these sciences are living, evolving with every era. The current disruption and facelift of astrology and spirituality—fueled by technology—is simply a step in the same direction.
Measuring the Market: How Faith-Tech Is Becoming a Trillion-Dollar Industry
Industry experts believe that the global faith-tech market, valued at around $500 billion in 2024, will reach $1 trillion by 2032.This rise is driven by new technologies such as AI astrology platforms, digital puja services, online rituals, and algorithm-powered charts. Artificial Intelligence lies at the center of it all, acting as the most disruptive force.
AI Astrology in Action
Like every other industry that touches human behavior, astrology too is evolving—and at a speed faster than imagined.The digital faith-tech ecosystem, including astrology and spirituality, is undergoing a simultaneous transformation powered by AI. This disruption is subtler than in other industries, but no less significant.
How Gen Z Is Reviving Astrology for the Digital Age
For Gen Z, astrology is less about predicting the future and more about understanding themselves, making decisions, and managing emotions. Their quick adoption of digital spirituality has also motivated older generations to try these platforms.As a result, AI astrology is growing exponentially. For Gen Z, it feels natural—mystical yet mobile-first, rooted in tradition but expressed in digital language.
The Silent Generation of Digital Astrology Growth
While Gen Z is credited with driving digital adoption, another group is quietly catching up: people aged 50 and above. This “silent generation” is rapidly embracing digital spirituality and astrology. With fewer financial liabilities, they are investing in these services both for themselves and to remain connected to modern times.
Split Opinions, Shared Curiosity
A 26-year-old product designer from Mumbai recalled using ChatGPT for her chart:“It was too bright. My travels weren’t easy, but the AI made the hard parts sound simple—like a motivational lecture.” A 34-year-old marketing executive from Pune, who knows a little astrology, agreed:“It’s easy to miss where AI oversimplifies if you don’t already know the basics.”Others, however, are more enthusiastic.A 32-year-old HR manager from Bangalore, who uses Melooha and AstroSage AI daily, said:“They don’t just tell me the good things; they also highlight the problems and how to fix them. That gives me more faith. I’ve even paid for premium features.”Similarly, a 29-year-old business owner from Hyderabad swears by Astro Sure AI:“It feels like a coach that knows me. I don’t mind paying more because the predictions come with tips on how to live.”Many began with apps like Pattern and Co–Star. A 27-year-old content creator from Delhi said:“They gave me a psychological view, but AI platforms feel sharper—like every line is written just for me. That’s what keeps me hooked.”Still, some prefer tradition. A 35-year-old consultant from Kolkata shared:“There’s something more human about a call or video session. I can ask questions and hear the empathy in their voice. AI is useful, but it can’t replace that.”Together, these voices reflect a balanced picture of the digital age—where skepticism, enthusiasm, and commitment to tradition coexist.
The Bigger Picture
Findings from NumroVani’s How India Thinks research (mid-2025) echo these stories:
- 64% of consumers now use both AI and human astrologers—apps for quick guidance and humans for rituals or life-changing advice.
- Women are early adopters.
- Spending on AI astrology apps is rising steadily.
Expert Perspective: Hybrid Is the Future
Astrology expert and market analyst Sidhharrth S Kumaar explains:“Global perception studies show that the future is hybrid. The real disruptors will be those who win on two and a half fronts: first, real astrological knowledge rooted in classical texts; second, real-time consultation intelligence for modern needs; and the half-front—narrative building, raising awareness, and redefining how people experience astrology in the digital age.”Celebrity numerologist Gautham Azad adds:“People are enthusiastic about AI astrology, but they mostly use it to reverify predictions—cross-checking AI with human experts, and vice versa. Astrology, however, is more than prediction; it’s about energy exchange, mentorship, and guidance. AI won’t replace human astrologers—if anything, it will increase demand for them and fuel the next wave of growth.”
The Road Ahead
Astrology is evolving from a ritualistic practice into an everyday digital experience. With stars aligned for AI-driven spirituality, the future points to exponential growth in digital and AI astrology worldwide.
