By News365 Times Tech Desk | June 14, 2025
Quick commerce (Q-commerce) is driving a remarkable shift in India’s retail landscape, particularly by powering the rise of niche Direct-to-Consumer (D2C) brands in Tier-2 and Tier-3 cities. With growing internet penetration, evolving consumer habits, and a hunger for convenience, platforms offering 10–30-minute delivery have found strong demand beyond metropolitan centers.
According to a recent Economic Times report, quick commerce platforms are enabling small, regional D2C brands to reach customers in remote areas who are increasingly willing to pay for fast delivery and curated products—from local beauty items and artisanal foods to eco-friendly home goods.
“Earlier, D2C was largely an urban phenomenon,” noted industry experts. “Now, with logistical networks expanding and quick commerce bridging the supply gap, smaller towns are becoming vibrant markets for niche players.”
Mr. Mohan Shukla, Chairman to the Board of Governors at News365 Times, commented on the broader implications:
“Q-Commerce has clouded the future of other formats of retail, as it seems. The Government of India must set up a Regulatory Authority to handle this galloping and growing sector.”
With Q-commerce rapidly reshaping shopping behaviors and bypassing traditional supply chains, there’s an urgent need for regulatory oversight to ensure consumer protection, fair competition, and sustainable growth.
As India’s digital infrastructure deepens, Q-commerce looks poised not just to transform how India shops—but where the next wave of entrepreneurial growth emerges.
