New Delhi, June 19, 2025 — India’s Bureau of Indian Standards (BIS) toy safety regulations—mandated under the DPIIT-backed Toys (Quality Control) Order, 2020—are now being hailed as a pivotal move that not only uplifted the domestic toy industry but also repositioned India as a trusted global exporter.
One of the strongest endorsements has come from Mohan Shukla, Chairman of News365Times Group, who termed the move a “landmark decision” that resisted intense lobbying from global toy manufacturing lobbies.
“The DPIIT’s decision to implement strict BIS standards was a landmark move, especially when it came despite global pressure from foreign toy giants,” said Mohan Shukla. “This regulatory shift has been instrumental in boosting India’s ‘Make in India’ mission. It gave Indian manufacturers a fair, quality-driven platform and has significantly raised the credibility of Indian-made toys in global markets.”
️ Raising the Bar for Toy Safety
The Toys (Quality Control) Order, implemented on January 1, 2021, requires all toys sold in India—domestic and imported—to carry the ISI mark and meet seven key BIS standards. These include specifications for mechanical safety, chemical content, flammability, labelling, and electrical safety.
According to Adbhut Singh, BIS Mumbai Director, the Indian toy safety norms now “exceed global standards”, tailored specifically for India’s unique environmental and consumer conditions.
Export Potential & Local Manufacturing Grows
Despite a slight decline in exports (USD 153.89 million in FY2022–23 to USD 152.34 million in FY2023–24), the number of certified manufacturers surged. Over 1,640 toy units (1,165 non-electric and 475 electric) have already obtained BIS certification, opening new doors for exports and large-scale retail partnerships.
On the Ground: Success Stories Emerge
Local manufacturers have responded with enthusiasm. Zephyr Toymakers in Bhiwandi, Maharashtra, reports a 20% annual growth following the BIS reforms. CEO Moiz Gabajiwala highlighted that stringent standards have fostered innovation and leveled the playing field. The firm now produces 150,000 toys per month, using 99% local raw materials and is aiming for ₹30 crore revenue in the next fiscal year.
⚙️ Safer Toys for a Safer Tomorrow
Key BIS mandates include:
- Limits on harmful substances like lead and phthalates
- Prohibition of sharp edges or detachable small parts
- Enhanced mechanical durability
- Rigorous electrical and flammability checks
BIS also provided a three-year relaxation on in-house testing for small manufacturers and continues to offer capacity-building and training programs.
India’s assertive move to introduce robust toy safety norms has reshaped the industry landscape. As Mohan Shukla aptly put it, “This isn’t just about regulation—it’s about transformation. India has gone from being an importer of standards to a setter of standards.”
With BIS and DPIIT steering the course, the Indian toy industry is poised to not just meet global expectations—but to define them.
