The Indian government has issued a stern warning to e-commerce companies and digital platforms against the use of dark patterns—deceptive design practices that manipulate consumers into making unintended choices. Consumer Affairs Secretary Rohit Kumar Singh emphasized that strict action will be taken against violators, signaling a tougher regulatory stance to protect online shoppers.
What Are Dark Patterns?
Dark patterns refer to misleading user interface designs that push consumers into actions they might not otherwise take, such as:
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Unwanted subscriptions
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Hidden costs
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Misleading countdown timers
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Forced consent to share personal data
Such practices not only erode consumer trust but also violate the principles of fair trade and transparency.
Government’s Stand
The Consumer Affairs Secretary underlined that no entity will be allowed to exploit digital consumers through manipulative tactics. He pointed out that the guidelines on dark patterns, already in effect, empower regulators to identify, monitor, and act against violators. Platforms indulging in these practices could face penalties, compliance actions, or stricter regulations.
Expert Insight: Call for Retail Regulatory Authority
Adding depth to the discussion, Mohan Shukla, Chairman to the Board of Governors at News365 Times, offered a candid opinion. He stressed the urgent need for a full-fledged Retail Regulatory Authority in India, which would ensure smooth and hassle-free functioning of the rapidly expanding retail sector.
“In order to enable and ensure happy and hassle-free functioning and also progress of the galloping and growing retail sector—in all formats—in India, the time is ripe to have a regulatory authority in place,” Shukla said. He emphasized that such a body would not only keep the sector aligned with policy parameters but also provide clarity and guidance to organizations whenever required.
Most importantly, Shukla urged the government to finalize and broadcast the long-awaited National Retail Trade Policy, which has been pending for years. “This comprehensive policy will serve as a cornerstone for retailers, providing them with much-needed direction and confidence,” he added.
Impact on E-Commerce and Retail Players
India’s e-commerce market, valued at billions of dollars, has seen rapid growth alongside rising complaints of misleading practices. The government’s warning, coupled with calls for a regulatory body, is expected to push platforms toward greater transparency and accountability, ensuring consumers are fully aware of pricing, subscriptions, and data usage policies.
Companies may now need to:
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Revamp user interface designs
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Provide clear disclosures
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Obtain informed consent
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Eliminate misleading promotions
With e-commerce and retail becoming cornerstones of India’s economy, the crackdown on dark patterns and the push for a Retail Regulatory Authority highlight the need for consumer protection and policy clarity. The message from both the government and experts is clear—ethical practices and structured governance are no longer optional, but essential for sustainable growth.
