Coca-Cola has partnered with RevSportz to launch ‘Matchday Hangout’, a creator-led football watch-along series aimed at giving Indian fans a more interactive way to experience FIFA World Cup action.
The initiative combines live football viewing with entertainment, fan interaction and social commerce, reflecting the changing habits of younger sports audiences who increasingly consume content through creators and online communities. The format will feature 12 live national streams during the tournament, offering fans an opportunity to engage with hosts and fellow supporters in real time.
Hosted by creators Rohan Joshi, Sakshi Shivdasani and Kaashvi Hiranandani, the show will also feature appearances from Zervaan Bunshah, Varun Thakur and Indian footballer Dalima Chhibber on select matchdays.
Produced and distributed by RevSportz, Matchday Hangout aims to recreate the atmosphere of watching football with friends by blending pre-match predictions, live reactions, halftime discussions, post-match analysis and interactive challenges into a single digital experience.
Access to the streams will be unlocked through purchases of Coca-Cola products on quick-commerce platforms such as Zepto and Blinkit during match hours. Fans who qualify will gain entry to limited-capacity sessions, creating an exclusive matchday environment while also offering opportunities to win branded merchandise including mini fridges, apparel and accessories.
The campaign marks the latest chapter in Coca-Cola’s long-standing association with FIFA, while adapting the partnership for a creator-first and digitally native audience. By combining content, community engagement and commerce, the brand is seeking to strengthen its connection with football fans beyond traditional advertising and sponsorship formats.
For RevSportz, the collaboration represents an opportunity to bring football’s culture of discussion and shared emotion into an interactive digital setting tailored specifically for Indian audiences.
As brands increasingly explore creator-led engagement strategies, Matchday Hangout highlights how sport, entertainment and commerce are converging to create new fan experiences in the digital age.
For more updates on the FIFA World Cup 2026, follow RevSportz
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