“For a sportsperson, support is a lot more important during the formative period of his/her career. Once, an athelete has reached the top, financial aspect would take care of itself,” said Anant Arora, whose company OneByTwo Entertainment manages Rishabh Pant.
Pant is the top rung. But what about those who aspire to reach the top level? Arora’s foundation helps them as well, but Srikanth Subramanian, CEO, Iconic Wealth, nailed it when he spoke about reciprocation.
“I think too much emphasis is being put on the corporate sector. When money is invested in something, the corporates would think about the return also,” he cited the example of the IPL. “It goes to 415 million people. That’s why the corporate sector falls for it,” he said, adding that over the last five-six years, other sports are getting benefited from the “IPL effect” as well. “Kabaddi has taken the IPL route. Chess has taken the IPL route.”
The title of the session – Managing Wealth: Athletes, Leagues & The Sports Ecosystem – moderated by Aktivo Labs founder Gourab Mukherjee, lived up to its billing, with the panelists offering excellent insights.
Mahesh Bhupathi, the former World No. 1 doubles player and multiple Grand Slam title winner, said: “Wealth is subjective. But comparing cricket with anything in this country would be an exercise in futility. But things have been changing.”
He cited Neeraj Chopra’s example and spoke about how the rise in his brand value could be a case study.
Sameer Pathak, CEO, Global Chess League, Yashpal Erda, restaurateur and owner of Masala Theory, Sydney and Prof. Vijay Pereira, director, Kedge Business School, Vijaybhoomi University, were the other members in the panel.
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